As a new born baby needs proper birth-certificate to get known in the society, a new product to be launched too needs a perfect mix of creating awareness, calling for purchases and developing loyalty i.e., the outcome of an efficient Content Marketing plan. To design such an intricate plan, what else a marketer could envisage apart from designing a timely strategy, flawless solution followed by managing the hard-earned success! Perhaps, there might be the other way around post creating awareness, but initially, strategy, solution and managing success works - let us discuss how?
Strategy
'A plan without a strategy is like sailing without a compass.' Having belief on the credo, try always equipped with a better plan and strategy before you embark on marketing your content. Before being creating content straightaway, just analyse what it shall do and how that should be achieved.
For instance, if the goal is to bring up the traffic for particular page or portal, try designing a content marketing plan inclusive of related content tasks (irrespective of daily, weekly or fortnight) which are capable enough to gain certain traffic by certain period.
Having set your mind towards a definite frame set, it's always easy in finalising the type of content you need e.g. long-form (blog posts, articles or press releases), short-form (opting social media conversations, being informative through product updates) or conversation oriented (link sharing, discussions, commenting etc). Thus, building strategy could give you an outline of what a content marketing plan's outcome would be.
Solution
If the path is set, isn't selecting a vehicle to ride on it EASY!? The next best thing to spice up the content marketing plan is to find a solution in reaching the goal.
Getting hinted about target audience and their mindset and the apt time frame to publish the content in the tone which is required is what makes fine tuning a solution in content marketing plan. Get into the shoes of end user always which is possible through thinking like one among them. Try research as much as possible about their demographic information and habitual daily-do's.
Write being in the mindset of audience, according to their likes and dislikes, their format of reading (includes the loveability of question and answer format).
The more the knowledge you gain about your reader the more the content marketing has done, thus to find a better solution in making your product connected to audience directly.
Success
Though it is bias to co-relate; finding a relation is easier than maintaining it. Likewise, after channelizing your content through proper medium, be obedient enough to maintain relation with target audience. Be alive through different forums and query answering techniques as that is the only way to develop loyalty among readers.
Think about generating traffic and spreading the word through optimization process. Proper SEO could do your job half done.
According to the results, try and develop a regular calendar to guide you in producing timely content for the same blog or on the same topic.
All said and done, the three glorifying techniques for better content marketing plan - Strategy, Solution and Success could strengthen your portal's content credibility flanked by competitive SEO activities in case if it is a web portal based than a product based.
Article Source: http://EzineArticles.com/?expert=Venkateswarlu_Tadepalli
No comments:
Post a Comment